Acura Official History Honda Luxury Division Launched 1986

When Honda Said, "Let's Get Fancy!"

Picture this: It's 1986, and Honda, the folks who've been keeping your lawnmower running and your bike wheels spinning, decides it's time to up their game. They've been making cars, sure, but they've got this itch to scratch, you know? They want to make something special, something that'll make you feel like a million bucks without breaking the bank. So, they roll up their sleeves and say, "Let's create a luxury division!" And thus, Acura was born.

Acura: The New Kid on the Block

Imagine Acura as the new kid in town, all eager and shiny, ready to mingle with the big shots like Mercedes and BMW. Honda had been making reliable cars, but they wanted to give you that extra oomph, that little bit of luxury that makes you feel like you're driving a cloud on wheels. They wanted to give you the best of both worlds: reliability and luxury, all wrapped up in a neat little bow.

So, they took their trusty Honda Legend, gave it a fancy new name - the Acura Legend - and sent it off to the luxury car party. It was like when you put on your favorite suit and suddenly feel like you can take on the world. That's what Acura did, and boy, did it work!

Acura: The Luxury Car for the Everyman

Acura wasn't about being exclusive or snobbish. No, they wanted to be the luxury car for the everyman, the one that said, "You deserve to feel special too!" Remember when you finally got that promotion and you treated yourself to that fancy dinner? That's what Acura was going for. A little bit of luxury for those who've earned it, not just those born into it.

They started with the Legend, but they didn't stop there. They brought us the Integra, the TLX, the MDX - cars that were as reliable as they were luxurious. It was like having a best friend who always dressed up for occasions, making you look good just by association. That's Acura for you - reliable, luxurious, and always ready to make an entrance.

Acura Today: Still Making Waves

Fast forward to today, and Acura's still making waves. They've got their fingers in all the pies - SUVs, sedans, hybrids, even a supercar in the NSX. They're still that new kid in town, but now they're the one everyone wants to be friends with. They're the ones throwing the best parties, the ones making you feel special just by being there.

So, here's to Acura, the luxury division that started with a dream and a Legend. They took the reliability of Honda and gave it a fancy makeover, creating a whole new world of luxury for the rest of us. And you know what? We're all the better for it.