How To Check Website Keywords Rankings

Alright, imagine you're at a massive party, and you're trying to find your best mate, Dave. You know he's there, but the place is packed, and it's loud. You could shout his name, but that might just give you a sore throat. So, what do you do? You ask around, right? "Hey, have you seen Dave?" "Is he near the buffet?" "Did he go outside for some fresh air?"

Checking your website's keyword rankings is kinda like that. You know your keywords are out there, ranking somewhere on that vast, noisy search engine results page (SERP). But where? And how well? You could shout your keywords into the void, but that's not gonna help. So, let's ask around, shall we?

First Things First: What Are Keywords?

In simple terms, keywords are the words and phrases that people type into search engines like Google when they're looking for something. They're like the party invitations - they tell you what the party (your website) is about. For example, if you're running a bakery, your keywords could be "best croissants in town", "artisan bread", or "gluten-free cakes".

So, How Do You Check Your Keyword Rankings?

1. Google Search Console - The Host Who Knows Everyone

Google Search Console is like the host who knows exactly where everyone is at the party. It's a free tool offered by Google that gives you insights into your website's performance. To check your keyword rankings:

• Log in to your Google Search Console account.
• Click on "Performance" in the left-hand menu.
• Under 'Search results', click on 'Queries'.
• Here, you'll see a list of search terms (keywords) that have brought traffic to your site, along with their average position on the SERP.

2. SEO Tools - The Party Planners Who Keep Track of Everything

There are plenty of SEO tools out there that can help you check your keyword rankings. They're like the party planners who keep track of who's arrived, who's left, and who's dancing on the tables. Some popular ones include:

• SEMrush - Offers a free keyword ranking checker tool.
• Ahrefs - Has a free keyword rank checker tool called "Ahrefs' Keywords Explorer".
• Moz - Offers a free tool called "MozBar" that can show you the keyword difficulty and ranking for any page you're viewing.

These tools can provide more detailed information than Google Search Console, but they often come with a price tag. So, it's up to you to decide if they're worth it for your party (website).

What If Your Keywords Aren't Ranking Well?

Don't worry, it's not the end of the world. It just means you might need to give them a little nudge. Here are a few tips:

• Make sure your keywords are relevant to your website's content. If you're selling shoes, but your keywords are all about pizza, people aren't gonna find you.
• Create high-quality content around your keywords. If your content is like the life of the party, people will naturally gravitate towards it.
• Build quality backlinks. Backlinks are like the cool kids inviting everyone to your party. The more they invite, the more popular your party becomes.

And remember, rankings can fluctuate. It's like the party - one minute you're the life of the party, the next minute someone's turned the music up too loud and everyone's moved to the kitchen. So, keep checking in, keep optimizing, and keep partying (I mean, keep working on your SEO).

And that, my friend, is how you check your website's keyword rankings. It's not as scary as it sounds, is it? Now, go find Dave and tell him I said hi. And if you see him near the buffet, tell him to save me a croissant.